WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Don’t Be So Impersonal! Know Your Audience and Tailor Your Pitch

Posted by Jonathan Greechan on 2014-04-15

The Founder Institute runs Founder Hotseat Webinars to allow aspiring founders from across the globe to get live feedback on their startup ideas from top Silicon Valley entrepreneurs. 

In this Hotseat clip, Jason Calacanis gives expert feedback to Sarah, a Montreal-based entrepreneur pitching Travelessa, a mobile app that helps fashion-conscious women to pack for travel. Jason demonstrates to Sarah how knowing the audience creates a more personalized and stronger pitch.

Jason Calacanis is the Founder and CEO of Inside.com, Founder of the Launch Festival, Host of This Week in Startups, and a top angel investor.

Check out the clip below, and for our friends in Perth, if you want to your startup idea directly to a Silicon Valley expert, be sure to check out the special Perth Founder Hotseat with Adeo Ressi this week, co-presented by the City of Perth and Morning Startup.

(Bored Audience image via Shutterstock)

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Don’t Be So Impersonal! Know Your Audience and Tailor Your Pitch

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