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Grad Profile: @SayMmm alleviates the stress of meal planning


Posted by Emma Tzeng on Jun 18, 2012

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe. 

This profile on Say Mmm, a Graduate of the San Francisco Founder Institute, was written by Emma Tzeng. Founded in 2010 by Brian Hutchins, Say Mmm’s goal is to help more people stress less, plan smarter, discover new recipes, and save money on groceries.

 

 

It’s a week before your family’s annual Thanksgiving get-together and you’ve been assigned to play host. Approximately 25 members of your extended family, who are scattered all across the country, will be making the annual pilgrimage to your home to partake in a massive, elaborate feast. As you run through your mental checklist of chores to complete prior to their arrival, you grow slightly indignant: isn’t Thanksgiving supposed to be a holiday, a time of rest? Foreseeing the exhausting several days of preparation that lie ahead, you let out a sigh of exasperation and collapse onto your living room couch. 

Sound familiar?

Planning a meal can be a daunting, time-consuming task. That’s why Sunnyvale, CA-based startup Say Mmm wants to simplify and compartmentalize the process by offering a one-stop platform for users to discover new recipes and organize them into categorized grocery lists.

“The original idea for Say Mmm came from the challenges my wife and I faced putting meals together for our family,” founder Brian Hutchins writes in a guest blog post. “We’d sit down every week and struggle to think up and plan out ideas, and then it was a pain to put together the grocery list and go shopping.”

Users can sign up for free to access a meal planning calendar, organized grocery lists and recipes, and daily meal ideas. Say Mmm also enables users to share meal ideas and recipes with friends. For recipes and grocery lists on the go, members can also pull up Say Mmm’s mobile website on their smart phones.

For even more features, members can opt for a paid, $3 a month subscription plan called Say Mmm Plus. With this subscription, users can save an unlimited number of recipes and receive price tracking on grocery items, calorie counting for planned meals, and an even more customizable recipe inventory. For those who aren’t quite ready to take the full leap, Say Mmm Plus is available to all users for a two week free trial period.

Say Mmm recently made an integration for note-taking app Evernote to provide smarter, more organized grocery shopping lists. After Evernote users add the Say Mmm tag to a note, the app will automatically sync users’ saved recipes to create a shopping list with quantities for each ingredient and estimated nutritional information for the meal. Additionally, Say Mmm can organize grocery lists according to grocery store aisle for an optimized, more efficient shopping experience.

Founded in 2010, Say Mmm’s goal is to help more people stress less, plan smarter, discover new recipes, and save money on groceries. Essentially, the startup wants to make people’s lives less about deciding what to eat and buy and more about enjoying budget-friendly, homemade meals.


Learn more about Say Mmm:

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