Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

WeWork
World's leading provider of space, community, and services to help you make a living

Fundica
Connecting entrepreneurs with funding resources. The Fundica Roadshow stops in 10 of Canada's top business cities. Join Fundica Roadshow for inspirational RoadTalks provided by great speakers and network all day. Every city's best pitch wins a trip to pitch in San Francisco and prizes from their partners!

How to Perform Startup Market Research on the Cheap

Posted by Jonathan Greechan on 2014-07-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

While researching a market and a products viability is one of the first steps to building a company, entrepreneurs often overlook the value of collecting specialized data and becoming an industry expert. As Dan Shapiro explains in the video below, “creating your own source of data gives you something other people value and need,” and can act as a currency for people that help you.

Dan Shapiro is the Founder and CEO of Sparkbuy - which was recently acquired by Google - and he also was the Co-Founder and CEO of Ontela, which merged with Photobucket. His companies have received numerous awards, and Shapiro himself has been named CEO of the Year by MobileBeat.

In his talk below from the Seattle Founder Institute, Dan walks through a tactical step by step framework to research a market on a shoestring budget using Mechanical Turk, Surveymonkey, Google Adwords, and Excel. He explains how to build and optimize surveys, ways to evaluate ideas, and analyzing results.

If you like the video below, check out Dan's blog and follow him on Twitter @danshapiro



 

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How to Perform Startup Market Research on the Cheap

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