Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

How to Perform Startup Market Research on the Cheap

Posted by Amity Sims on 2014-07-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

While researching a market and a products viability is one of the first steps to building a company, entrepreneurs often overlook the value of collecting specialized data and becoming an industry expert. As Dan Shapiro explains in the video below, “creating your own source of data gives you something other people value and need,” and can act as a currency for people that help you.

Dan Shapiro is the Founder and CEO of Sparkbuy - which was recently acquired by Google - and he also was the Co-Founder and CEO of Ontela, which merged with Photobucket. His companies have received numerous awards, and Shapiro himself has been named CEO of the Year by MobileBeat.

In his talk below from the Seattle Founder Institute, Dan walks through a tactical step by step framework to research a market on a shoestring budget using Mechanical Turk, Surveymonkey, Google Adwords, and Excel. He explains how to build and optimize surveys, ways to evaluate ideas, and analyzing results.

If you like the video below, check out Dan's blog and follow him on Twitter @danshapiro



 

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