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Grad Profile: @InTheDoor helps employ digitally-savvy, Facebook-connected job seekers


Posted by Emma Tzeng on May 24, 2012

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe. 

This profile on In The Door, a Graduate of the Silicon Valley Founder Institute, was written by Emma Tzeng. Founded in 2010 by Liz Carlson, In The Door acts as a job search engine for the Facebook generation. 

Applications to the Silicon Valley Exclusive Semester are due Sunday, June 3. Click here to apply today.


For many entry-level job candidates, applying for that first full-time position can sometimes feel like dropping resumes and cover letters into a dark, endless hole. By the time you prepare your materials and hit “Apply” for the 50th job posting you find that day, you begin to wonder who you’re stacked up against and what odds you even have of standing out from the other talented, smart, driven job seekers out there.

San Francisco-based startup InTheDoor wants to help employment seekers leverage their Facebook networks to search for openings at their friends’ companies. Essentially, it is “job search for the Facebook generation,” as it ubiquitously calls itself on its website.

Traditionally, job seekers peruse online job boards or company websites for openings and apply directly through the company’s website or a third-party recruiting software platform. Often times, however, companies receive an overwhelming influx of applications while applicants struggle to stand out amongst a burgeoning pool of candidates. InTheDoor wants to humanize and streamline the online job search process by incorporating applicants’ personal online networks into the mix.

CEO and founder Liz Carlson conceived the idea for InTheDoor after being laid off from her management consulting job following the recession in 2010. While searching for a new position, she witnessed firsthand the impact of professional networks after learning that her friend landed a job at Google with the help of an internal referral.

Soon after, the ideas began to brew.

“I wanted to figure out how to digitize the [job search] process,” Carlson relates to Mashable. “Instead of just seeing a long list of qualified jobs, why don’t we start by showing companies where you have an inside connection?”

InTheDoor works by accessing users’ Facebook information and matching that with job postings on Indeed.com, which features over four million positions. In this way, users can easily see which companies their Facebook friends work for and what openings are currently available at these companies. To date, InTheDoor helps thousands of job seekers discover potential referrals through its platform.

Companies can also register with InTheDoor to set up their jobs pages and post openings directly on the website. According to Carlson, over 150 organizations have already taken advantage of this opportunity since the website’s launch last year. In the future, Carlson plans to start charging companies who use InTheDoor to post customized jobs pages and listings. She is also working with her developer to roll out a series of features, including options to accept applications and recommendations directly through the website and to find jobs through friends of friends on Facebook.

Efforts to increase InTheDoor’s reach are also underway. Currently, Carlson is focused on establishing relations with companies and universities to implement a widget on their job portals so applicants can visit a company’s website and automatically discover whether they have a connection at the company.

Through all the site developments and changes, Carlson roots her vision firmly on a dedication to user-centric design.

“I like to create things so it makes sense to me if I were in the shoes of the user,” she explains in an interview with Idea Mensch. “Then I look at our analytics to implement changes.”

 

 

InTheDoor certainly makes sense for users as more personal information continues to get stored and organized through social networks and online software platforms.

 

Learn more about In The Door:

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