WSGR
Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

CodigoDelSur
CodigoDelSur is a designer and developer of digital products. Having worked with Founder Institute startups in the past, they come as a highly recommended Founder Institute referral. They are composed of highly skilled software, web, and mobile app developers, who are excited to incorporate the latest technologies into the applications they develop.

Xero
Xero is everything you need to run your business financials. Work with a beautiful small business accounting software complete with accounting, invoicing, payroll, inventory and more. Xero seamlessly integrates with over 500+ business apps, including CRM, point-of-sale, time tracking, ecommerce, just to name a few. Join the 700,000+ businesses using Xero in more than 180 countries.

Contrarian Startup Ideas Lead to Big Impact

Posted by Jonathan Greechan on 2012-05-11

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

Big ideas often surface from entrepreneurs that were once perceived as crazy for having contrarian views on a market. While this approach isn’t as easy as building a small profitable business, as Scott Rafer explains in the video below, you can have large impact “If you are in a big market where everyone has conflicting market views and you are right about how the market develops.”

Scott Rafer is the CEO of Lumatic –a service that provides landmark and photo driven navigation software for mobile devices. He Co-Founded Mashery, was the CEO of Lookery, and the CEO of MyBlogLog.

Scott is a Mentor for the Vietnam and Jakarta Founder Institute. Applications are due on Sunday, May 13th for both locations. Apply here for Jakarta and here for Vietnam to get expert training and feedback to launch a company in 2012. 

In this talk from the Vietnam Founder Institute, Scott explains the importance of riding the “wave” of big markets while having a contrarian view. He discusses the importance of riding “waves" that are happening in the present, and speaks candidly about lessons learned taking a contrarian aproach with his companies.

 
 If you like the video below, follow Mike on Twitter @rafer

 

HOFI November 01 Startup research Scott Rafer

Contrarian Startup Ideas Lead to Big Impact

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