Sheppard Mullin  is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.

Hera Venture Summit
Saturday, September 19, 2015 from 8:30 AM to 7:00 PM (PDT)

Summit will bring together EXPERTS from both sides of the investment table to share best practices, essential tips and lessons learned. Bi-national, local and global resources will be shared and discussed along with trends and hot topics around gender investing. Discount code:Founders40off

The One Thing You Can’t Afford to Forget with Your Marketing Strategy

Posted by Jonathan Greechan on 2014-02-08

The Mentor Minute gives you exclusive startup video clips from the Founder Institute's worldwide network of 4,400+ mentors. For more Mentor Minutes, visit our Startup Founder 101 YouTube Channel

In this clip, Claire Robertson (Co-Director, Perth Founder Institute) explains that measurement is the one thing you cannot afford to forget with your marketing strategy.

According to Claire;

"When you implement your marketing strategy, just as you think through your goals, you NEED to think through everything you can measure, how you plan to collect those peices of data, and what those data points will mean for you." - Claire Robertson

If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications across Australia, in both Perth and Sydney, and many other cities worldwide



This Mentor Minute clip is from Claire's Founder Institute training session, If You're Not Measuring, You're Not Marketing.

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