The Mentor Minute gives you exclusive startup video clips from the Founder Institute's worldwide network of 6,400+ mentors. For more Mentor Minutes, visit our Startup Founder 101 YouTube Channel.
In this clip, Claire Robertson (Co-Director, Perth Founder Institute) explains that measurement is the one thing you cannot afford to forget with your marketing strategy.
According to Claire;
"When you implement your marketing strategy, just as you think through your goals, you NEED to think through everything you can measure, how you plan to collect those peices of data, and what those data points will mean for you." - Claire Robertson
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This Mentor Minute clip is from Claire's Founder Institute training session, If You're Not Measuring, You're Not Marketing.