SPONSORS

 WeirFoulds advises Canadian entrepreneurs and high-growth companies on all facets of corporate law

Richter is a strategic accounting, business advisory, and financial consulting firm. We are at the forefront of the Toronto and Montreal business communities, supporting dynamic enterprises and emerging companies in their drive to succeed. Richter is a strategic accounting, business advisory, and financial consulting firm supporting Toronto and Montreal business communities in their drive to succeed. 


INDUSTRY PARTNERS

NACO

 

 

 

  

COMMUNITY PARTNERS

Pakathon

A platform for purpose-driven people to connect and create an ecosystem for entrepreneurship in Pakistan. 

The Rotman Entrepreneurship & Venture Capital Association at the University of Toronto

Girls RaisingGirls Raising is a quality driven resource community with online and offline tools designed to assist ambitious female founders in Starting, Building, Funding & Growing their businesses.

If You’re Not Measuring, You’re Not Marketing, by Claire Robertson

Posted by Jonathan Greechan on 2014-02-08

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. 

In this week's edition of Inside FI, Claire Robertson (Director, Perth Founder Institute) breaks down the differences between "Marketing" and "Sales", as well as the steps necessary to succeed in both. According to Robertson, if there's one important task you should always remember to do, it's this: "Measure Everything." 

Claire Robertson is a highly-rated startup mentor and co-director of the Perth Founder Institute. She has years of hands-on experience with a successful UK startup, MedicAnimal.com, and is involved in Perth Startup Weekend as well. 

To hear more from Claire and others at the Perth Founder Institute, join us Thursday, February 13 for the Perth Startup Founder 101 event. At this free event, you’ll learn the strategies to avoid from those who have done it before. 

If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications across Australia, in both Perth and Sydney, and many other cities worldwide


Like this article?

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window