Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

WeWork
World's leading provider of space, community, and services to help you make a living

Fundica
Connecting entrepreneurs with funding resources. The Fundica Roadshow stops in 10 of Canada's top business cities. Join Fundica Roadshow for inspirational RoadTalks provided by great speakers and network all day. Every city's best pitch wins a trip to pitch in San Francisco and prizes from their partners!

If You’re Not Measuring, You’re Not Marketing, by Claire Robertson

Posted by Jonathan Greechan on 2014-02-08

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. 

In this week's edition of Inside FI, Claire Robertson (Director, Perth Founder Institute) breaks down the differences between "Marketing" and "Sales", as well as the steps necessary to succeed in both. According to Robertson, if there's one important task you should always remember to do, it's this: "Measure Everything." 

Claire Robertson is a highly-rated startup mentor and co-director of the Perth Founder Institute. She has years of hands-on experience with a successful UK startup, MedicAnimal.com, and is involved in Perth Startup Weekend as well. 

To hear more from Claire and others at the Perth Founder Institute, join us Thursday, February 13 for the Perth Startup Founder 101 event. At this free event, you’ll learn the strategies to avoid from those who have done it before. 

If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications across Australia, in both Perth and Sydney, and many other cities worldwide


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If You’re Not Measuring, You’re Not Marketing, by Claire Robertson

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