Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.



Azran Financial is a full-service Certified Public Accounting (CPA) and Advisory firm serving businesses and individuals in the areas of accounting, audit, tax, and advisory services.

If You’re Not Measuring, You’re Not Marketing, by Claire Robertson

Posted by Duke Lee on 2014-02-08

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. 

In this week's edition of Inside FI, Claire Robertson (Director, Perth Founder Institute) breaks down the differences between "Marketing" and "Sales", as well as the steps necessary to succeed in both. According to Robertson, if there's one important task you should always remember to do, it's this: "Measure Everything." 

Claire Robertson is a highly-rated startup mentor and co-director of the Perth Founder Institute. She has years of hands-on experience with a successful UK startup, MedicAnimal.com, and is involved in Perth Startup Weekend as well. 

To hear more from Claire and others at the Perth Founder Institute, join us Thursday, February 13 for the Perth Startup Founder 101 event. At this free event, you’ll learn the strategies to avoid from those who have done it before. 

If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications across Australia, in both Perth and Sydney, and many other cities worldwide


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