NEST is a hands-on investment incubator focusing on scalable consumer businesses in the lifestyle space. Our vision is to develop Hong Kong as a global hub in the fields of entrepreneurship and creativity to enable start-up businesses to thrive.

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Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy.

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Bridges Executive Centre has been in business for 10 years and helped over 8,000 clients incorporate and grow their business in Hong Kong with a knowledgeable team fully versed in different corporate aspects like company formation, company maintenance (e.g. company secretary, Annual Return, BR renewal), accounting, audit arrangement, tax filing and tax efficiency planning, investment visa, etc., covering every need of a start-up from basic to advanced. Their helpful staff, fast turnaround time, fair pricing and full range of maintenance support tell why you will love them.

If You’re Not Measuring, You’re Not Marketing, by Claire Robertson

Posted by Duke Lee on 2014-02-08

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. 

In this week's edition of Inside FI, Claire Robertson (Director, Perth Founder Institute) breaks down the differences between "Marketing" and "Sales", as well as the steps necessary to succeed in both. According to Robertson, if there's one important task you should always remember to do, it's this: "Measure Everything." 

Claire Robertson is a highly-rated startup mentor and co-director of the Perth Founder Institute. She has years of hands-on experience with a successful UK startup, MedicAnimal.com, and is involved in Perth Startup Weekend as well. 

To hear more from Claire and others at the Perth Founder Institute, join us Thursday, February 13 for the Perth Startup Founder 101 event. At this free event, you’ll learn the strategies to avoid from those who have done it before. 

If you could benefit from expert training and feedback to launch a company, apply to the Founder Institute today. We are currently accepting applications across Australia, in both Perth and Sydney, and many other cities worldwide


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