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Pick a Good Market, or Risk Becoming a Zombie Startup

Posted by Jonathan Greechan on 2014-01-31

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

The most talented team, with a great product and flawless execution, would still fail if they tried to launch a company in a bad market. Similarly, less talented teams with a less than stellar product could succeed in a good market, because "a great market pulls the product out of a startup."

So says Russian entrepreneur Kirill Makharinsky, Co-Founder of Quid, YouNoodle, Ostrovok.ru, and one of Forbes' "Top 30 Most Influential

   (zombie photo from Shutterstock)

People in the Russian Internet Industry."

In the below Founder Institute talk, Kirill outlines the best practices for startup market research that he learned while launching three companies across three different countries. As he explains, it important to "start with the end in mind" when researching your market, and good market research is not at all expensive (if you know the right methods).

 

If you could use expert training and support to launch a technology company, then apply to the Founder Institute today. Applications are open in many cities worldwide


 

View Market Research: Makharinsky on Scribd

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