Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

Pick a Good Market, or Risk Becoming a Zombie Startup

Posted by Jonathan Greechan on 2014-01-31

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here

The most talented team, with a great product and flawless execution, would still fail if they tried to launch a company in a bad market. Similarly, less talented teams with a less than stellar product could succeed in a good market, because "a great market pulls the product out of a startup."

So says Russian entrepreneur Kirill Makharinsky, Co-Founder of Quid, YouNoodle, Ostrovok.ru, and one of Forbes' "Top 30 Most Influential

   (zombie photo from Shutterstock)

People in the Russian Internet Industry."

In the below Founder Institute talk, Kirill outlines the best practices for startup market research that he learned while launching three companies across three different countries. As he explains, it important to "start with the end in mind" when researching your market, and good market research is not at all expensive (if you know the right methods).

 

If you could use expert training and support to launch a technology company, then apply to the Founder Institute today. Applications are open in many cities worldwide


 

View Market Research: Makharinsky on Scribd

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