The most talented team, with a great product and flawless execution, would still fail if they tried to launch a company in a bad market. Similarly, less talented teams with a less than stellar product could succeed in a good market, because "a great market pulls the product out of a startup."
(zombie photo from Shutterstock)
People in the Russian Internet Industry."
In the below Founder Institute talk, Kirill outlines the best practices for startup market research that he learned while launching three companies across three different countries. As he explains, it important to "start with the end in mind" when researching your market, and good market research is not at all expensive (if you know the right methods).