Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

WeWork
World's leading provider of space, community, and services to help you make a living

Fundica
Connecting entrepreneurs with funding resources. The Fundica Roadshow stops in 10 of Canada's top business cities. Join Fundica Roadshow for inspirational RoadTalks provided by great speakers and network all day. Every city's best pitch wins a trip to pitch in San Francisco and prizes from their partners!

Top Three Fails of Your One-Sentence Pitch

Posted by Jonathan Greechan on 2013-12-17

An entrepreneur’s one sentence pitch is often their most valuable weapon. Get it right, and you could be on your way to making it big. Screw up, and you may find yourself back at square one. For many early-stage entrepreneurs, perfecting the elevator is one of the biggest challenges of starting up.

Below are the top three mistakes new founders make in their one-sentence pitches. In these Founder Hotseat clips, Founder Institute CEO, Adeo Ressi, critiques three pitches demonstrating these critical mistakes.

 

1. Defined offering

What exactly is that you have to offer? The needs to be short, simple and capable of being understood by everyone, like “a website,” “a mobile application,” “hardware,” or “desktop software.”

 

                                

 

2. Define your audience

This is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as “women age 25 to 35 years old.” In the case of business applications, it is usually a job function at a type of corporation, such as “system administrators at medium sized technology businesses.” In the video below, Adeo critiques IPlanEvents for being way too broad. He says “You need to specialize. That’s a huge spectrum and you need to focus on one specific market.”

 

                               

 

3. Secret sauce

Your “secret sauce” adds a unique approach to solving the problem and demonstrates a mastery of the market. Some examples are “by sending automated email alerts based on analysis of highest response times” or “with virtual worlds constructed in reaction to the movements of the players.” In the video below, Adeo critiques a pitch from Travl8tor. His advice: “You need something that makes me believe there is something special about this service.”

 

                               

 

Top Three Fails of Your One-Sentence Pitch

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