Kallio Law 

Kalliolaw- Attorneys at Law is a Finnish mid-size commercial law firm. It specializes in serving growing companies and corporations commencing as of the initial planning stages through IPO’s.

We serve start-up’s comprehensively relating to legal issues faced by start-up’s such as drafting various agreements, assisting with fund raising and intellectual property rights’ strategy, assisting with personnel related questions and building up  a roadmap for overall legal matters to make the start-up to achieve its goals, whether it is fund raising, exit or getting into new market area.

 

KPMG is a global network of professional firms providing Audit, Tax and Advisory services. Worldwide, we have more than 152,000 outstanding professionals working together to deliver value in 156 countries and in Finland we are over 750 professionals in 16 locations.

For start-ups KPMG equals with accessing the knowledge and expertise that will help shape and deliver strategies of the future. 
We provide our support for example within financial reporting, tax advisory, business development and internationalization.

Top Three Fails of Your One-Sentence Pitch

Posted by Amity Sims on 2013-12-17

An entrepreneur’s one sentence pitch is often their most valuable weapon. Get it right, and you could be on your way to making it big. Screw up, and you may find yourself back at square one. For many early-stage entrepreneurs, perfecting the elevator is one of the biggest challenges of starting up.

Below are the top three mistakes new founders make in their one-sentence pitches. In these Founder Hotseat clips, Founder Institute CEO, Adeo Ressi, critiques three pitches demonstrating these critical mistakes.

 

1. Defined offering

What exactly is that you have to offer? The needs to be short, simple and capable of being understood by everyone, like “a website,” “a mobile application,” “hardware,” or “desktop software.”

 

                                

 

2. Define your audience

This is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as “women age 25 to 35 years old.” In the case of business applications, it is usually a job function at a type of corporation, such as “system administrators at medium sized technology businesses.” In the video below, Adeo critiques IPlanEvents for being way too broad. He says “You need to specialize. That’s a huge spectrum and you need to focus on one specific market.”

 

                               

 

3. Secret sauce

Your “secret sauce” adds a unique approach to solving the problem and demonstrates a mastery of the market. Some examples are “by sending automated email alerts based on analysis of highest response times” or “with virtual worlds constructed in reaction to the movements of the players.” In the video below, Adeo critiques a pitch from Travl8tor. His advice: “You need something that makes me believe there is something special about this service.”

 

                               

 

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window