ZenBanx is an amazing new multi-currency mobile banking product set to launch very soon. We hope you’ll visit often to keep track of our progress, and maybe even become one of the first people to experience money that can travel as far, as fast and as simply as you do… around the corner, or around the world!  To learn more about Zenbanx, visit http://zenbanx.com

 

Founded by a small group of World War II veterans in 1954 to help immigrant families build a life away from the plantations, Central Pacific Bank has grown to serve the financial needs of all families and small businesses in Hawaii. The bank has a proud history of giving back to the communities in which we work, live and raise our families. Our values and sensibilities are local and focused on our customers and our community, allowing us to help create a better life for everyone in Hawaii.  Learn more about Central Pacific Bank Here

The professionals at RC Holsinger are dedicated to providing our clients with a level of personal service uncommon in the industry. We take the time to understand your organization and work with you to increase profits, improve cash flow, and retain the net worth that you’ve earned. RC Holsinger Associates, will provide high level of quality and expertise with a greater degree of accessibility to partners so they can truly be a resource to you. They share the entrepreneurial spirit that you possess and that allows them to truly partner with you in attaining your corporate goals. Learn more about RC Holsinger Here.

Top Three Fails of Your One-Sentence Pitch

Posted by Amity Sims on 2013-12-17

An entrepreneur’s one sentence pitch is often their most valuable weapon. Get it right, and you could be on your way to making it big. Screw up, and you may find yourself back at square one. For many early-stage entrepreneurs, perfecting the elevator is one of the biggest challenges of starting up.

Below are the top three mistakes new founders make in their one-sentence pitches. In these Founder Hotseat clips, Founder Institute CEO, Adeo Ressi, critiques three pitches demonstrating these critical mistakes.

 

1. Defined offering

What exactly is that you have to offer? The needs to be short, simple and capable of being understood by everyone, like “a website,” “a mobile application,” “hardware,” or “desktop software.”

 

                                

 

2. Define your audience

This is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as “women age 25 to 35 years old.” In the case of business applications, it is usually a job function at a type of corporation, such as “system administrators at medium sized technology businesses.” In the video below, Adeo critiques IPlanEvents for being way too broad. He says “You need to specialize. That’s a huge spectrum and you need to focus on one specific market.”

 

                               

 

3. Secret sauce

Your “secret sauce” adds a unique approach to solving the problem and demonstrates a mastery of the market. Some examples are “by sending automated email alerts based on analysis of highest response times” or “with virtual worlds constructed in reaction to the movements of the players.” In the video below, Adeo critiques a pitch from Travl8tor. His advice: “You need something that makes me believe there is something special about this service.”

 

                               

 

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