the hive co-working space

The Hive is a members’ coworking space and creative community based in the dynamic Wan Chai area of Hong Kong. 

NEST is a hands-on investment incubator focusing on scalable consumer businesses in the lifestyle space. Our vision is to develop Hong Kong as a global hub in the fields of entrepreneurship and creativity to enable start-up businesses to thrive.

investhk logo

Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy.

bridges logo

Bridges Executive Centre has been in business for 10 years and helped over 8,000 clients incorporate and grow their business in Hong Kong with a knowledgeable team fully versed in different corporate aspects like company formation, company maintenance (e.g. company secretary, Annual Return, BR renewal), accounting, audit arrangement, tax filing and tax efficiency planning, investment visa, etc., covering every need of a start-up from basic to advanced. Their helpful staff, fast turnaround time, fair pricing and full range of maintenance support tell why you will love them.

maurice wm lee solicitors

Maurice WM Lee Solicitors are a Hong Kong law firm focused on legal services relating to business, finance, trust, investment, wealth management, creative industries and legislative lobbying.  Our experienced lawyers also provide legal services in key areas such as media, entertainment, dispute resolutions and China legal services.

Top Three Fails of Your One-Sentence Pitch

Posted by Amity Sims on 2013-12-17

An entrepreneur’s one sentence pitch is often their most valuable weapon. Get it right, and you could be on your way to making it big. Screw up, and you may find yourself back at square one. For many early-stage entrepreneurs, perfecting the elevator is one of the biggest challenges of starting up.

Below are the top three mistakes new founders make in their one-sentence pitches. In these Founder Hotseat clips, Founder Institute CEO, Adeo Ressi, critiques three pitches demonstrating these critical mistakes.

 

1. Defined offering

What exactly is that you have to offer? The needs to be short, simple and capable of being understood by everyone, like “a website,” “a mobile application,” “hardware,” or “desktop software.”

 

                                

 

2. Define your audience

This is the initial group of people that you will market your offering to. In the case of consumer applications, it is usually a demographic, such as “women age 25 to 35 years old.” In the case of business applications, it is usually a job function at a type of corporation, such as “system administrators at medium sized technology businesses.” In the video below, Adeo critiques IPlanEvents for being way too broad. He says “You need to specialize. That’s a huge spectrum and you need to focus on one specific market.”

 

                               

 

3. Secret sauce

Your “secret sauce” adds a unique approach to solving the problem and demonstrates a mastery of the market. Some examples are “by sending automated email alerts based on analysis of highest response times” or “with virtual worlds constructed in reaction to the movements of the players.” In the video below, Adeo critiques a pitch from Travl8tor. His advice: “You need something that makes me believe there is something special about this service.”

 

                               

 

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