Microsoft BizSpark - Microsoft BizSpark is a global program that helps software startups succeed by giving them access to Microsoft software development tools, connecting them with key industry players, including investors, and providing marketing visibility to help entrepreneurs starting a business. Microsoft BizSpark is a worldwide partner of the Founder Institute, providing software, support, facilities, and mentoring to many entrprenuers within the Fouder Insitute network. Learn more about our partnership here, and sign-up for BizSpark here.


 

Créée en 1989, Brunswick Société d’Avocats accompagne ses clients - investisseurs financiers et PME françaises et internationales et leurs dirigeants - dans leur quotidien et dans leur développement. Ses équipes interviennent en droit des sociétés, fusions acquisitions, capital investissement, droit boursier et marchés de capitaux, droit fiscal, droit social, droit des entreprises en difficulté, contentieux du droit des affaires et droit de la propriété intellectuelle. 




Cap Digital est le pôle de compétitivité de la filière des contenus et services numériques. Ses 9 communautés de domaine regroupent : 620 PME, 20 grands groupes, 50 établissements publics, écoles, et universités ainsi que 10 investisseurs en capital. Cap Digital oeuvre à faire de la Région Île-de-France l’une des références mondiales du numérique, tant d’un point de vue industriel que stratégique.


  

Lawways a développé une expertise pointue axée sur la négociation et la rédaction de tous types de contrats, liés aux domaines des nouvelles technologies, et plus particulièrement en matière de software, pour des groupes français et internationaux. Le cabinet accompagne tous ses clients dans leurs projets de développement et de création de valeur, principalement dans le secteur des services et en particulier celui des nouvelles technologies. Ses compétences l’amènent à être régulièrement face aux cabinets leaders du marché.


 

ISART DIGITAL  is a leading Institute, speis based in Paris and has developed strong links with the best international Video Game and CG animation studios : Blizzard, Ubisoft, Pixar, cialised in Video Game and CG Animation. The School Double Negative, Mikros, Buf... The School's reputation is also based on its students’ projects (44 awards in 7 years and many commercialisations) and its international partnerships with the best Japanese schools, NCC and Tokyo University of Technology.


 

Thought Leadership Marketing, by Rajesh Setty

Posted by Jonathan Greechan on 2013-05-24

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Most startups don't have much, if any, money to spend on marketing and growing their audience. However, as Rajesh Setty explains in the video below, startups do have one asset that they can market for free - knowledge.

Rajesh Setty is an author, investor, and serial entrepreneur, and below is his lecture on "Thought Leadership Marketing" at the Silicon Valley Founder Institute. In the talk Rajesh explains how he stumbled upon thought leadership marketing while running sales at a cash-starved startup, and how the low conversion cost and barrier to entry makes this method particularly useful for early stage companies. He also provides a clear, step by step path to "becoming the default" thought leader in your market in order to grow your audience. 

If you like the video below, register now for the San Juan Founder Institute where Rajesh will be mentoring this summer. Click here to apply today. 

 

 


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