Spiegel Sohmer

Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors.
www.spiegelsohmer.com

National Bank

National Bank helps home-grown businesses expand by offering them personalized service and banking solutions adapted to their needs. We strive to develop integrated, diversified and innovative business solutions that will meet the needs of your business at every phase of its existence. We offer a full range of financial services to individual clients, SMEs and large companies. Whatever your sector of activity, our team of experts will be able to advise you and assist you with every stage of your business growth. www.bnc.ca

Thought Leadership Marketing, by Rajesh Setty

Posted by Jonathan Greechan on 2013-05-24

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Most startups don't have much, if any, money to spend on marketing and growing their audience. However, as Rajesh Setty explains in the video below, startups do have one asset that they can market for free - knowledge.

Rajesh Setty is an author, investor, and serial entrepreneur, and below is his lecture on "Thought Leadership Marketing" at the Silicon Valley Founder Institute. In the talk Rajesh explains how he stumbled upon thought leadership marketing while running sales at a cash-starved startup, and how the low conversion cost and barrier to entry makes this method particularly useful for early stage companies. He also provides a clear, step by step path to "becoming the default" thought leader in your market in order to grow your audience. 

If you like the video below, register now for the San Juan Founder Institute where Rajesh will be mentoring this summer. Click here to apply today. 

 

 


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