Get to No as Fast as You Can

Posted by Amity Sims on 2013-12-03

Founder Insight gives you feedback from the startup trenches.

The following post is by CodeGuard CEO, and Atlanta Founder Institute mentor, David Moeller. An experienced startup founder, Moeller offers advice to new founders on how to survive the challenges of launching a new company. "Don’t give up", he says. "It has to be tough. And you wouldn’t want it any other way."

Get to No as Fast as You Can was originally appeared on the Atlanta Startup Community Blog, and has been republished below;

"If starting a company was easy, everyone would be doing it.

The reality is that it is incredibly difficult to start a company, whether you are utilizing an already proven business model or creating a new one. Granted, if you open a dry cleaners in a new suburb that is lacking one, the odds are that you will succeed, because the risk profile is much lower than launching a tech startup, but the reward is also correspondingly lower.

I left a meeting last week with a BIG potential partner and wasn’t super-excited at the outcome. We gained tremendous insights into ways we can improve our technology, and now have line-of-sight on a solution should we encounter the “happy” problem of working with thousands of websites from the same hosting provider’s server. Single server. Not across servers. Thousands of sites on one server.

This is not a problem we are encountering right now, but this partner is thinking about deep scalability problems we may encounter should our service become ubiquitous. Why was the meeting tough? Because I want to partner now. Not when we have scalability for trillions of websites perfectly figured out.

Knowledge is power, though, and I am glad we had this meeting now – and have a definitive response from the CEO. In similar fashion, I was able to speak with two CEOs of other potential partners at HostingCon last week, and also rule them out as partners for right now. For me, one way of finding the *right* partners is by crossing companies/organizations with a certain profile or vertical off the list. Each company crossed off is one step closer to the perfect partner.

So as not to fill the post with doom & gloom, at HostingCon I was also able to connect with a CEO whom I have been interacting with for a short while. There is a good chance we will be integrating with their technology and offering CodeGuard to their users. And now I know who to focus on finding more of.

Don’t give up. It has to be tough. And you wouldn’t want it any other way."

David Moeller is a mentor for the Atlanta Founder Institute which is currently accepting applications for the Winter 2013 semester. If you could benefit from expert training and feedback to launch a startup in Atlanta, click here to learn more and begin your application today. Final applications are due 2014-10-25.

 

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