Sheppard Mullin  is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.

Is Your Startup Idea Viable? Watch This Video to Find Out

Posted by Jonathan Greechan on 2016-03-16

Whether or not you’re a serial entrepreneur or on your first venture, every new business begins with the same thing: research. Good research will give you an idea of your market size, customer needs, and whether or not your business idea even makes sense.

Benjamin Ranck is the CTO and Thailand Country Manager of Jetabroad, a global online travel agency. He is also a Mentor for the Bangkok Founder Institute, which is currently accepting applications.

In the video below, Ranck outlines the first steps to startup research. These tips are sure to save founders time, money, and countless mistakes, leading you to the "three things your startup needs to survive: revenue, revenue, revenue".

There's nothing better than actually feeling the pain with your customer. Get on-site... If you can't get amongst your customers, then it's probably not a great market to be in." - Benjamin Ranck

     

If you want more exclusive startup expertise, the Bangkok Founder Institute is currently accepting applications.

Is Your Startup Idea Viable? Watch This Video to Find Out

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