Next Jump

Next Jump is the premier provider of internet-based next generation Rewards and Loyalty programs to corporations, affinity groups and institutions worldwide. Better ME + Better YOU = Better US.

breather

Breather creates beautiful spaces so you can be productive. Download our app and make yourself at home. Find beautiful, private spaces that can be reserved for any length of time – a short 30 minute recharge or an entire day of productivity. It’s up to you.

Mentor Video: Research Your Startup

Posted by Adeo Ressi on 2010-08-27

The following is one of my talks for the Founder Institute on the benefits and tactics of research for your startup. Each week, three experienced entrepreneurs discuss a critical subject matter for building an enduring and meaningful company. Founders have a tendency to fall in love with their own idea before they have completed necessary research to validate that the idea is legitimate.

In the talk below, I provide an overview of how the character of different markets affects the reality of operation. Then, the talk covers how good research helps a founder understand both the journey and the destination. It then provides some practical tips and tactics to conduct good research.

In the end, founders can not escape realities of the market that they are actually in, so it is important to learn everything about the market and the market segment through research. Enjoy!

allowfullscreen="true">
See the video here: http://vimeo.com/12630490

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window