The following is one of my talks for the Founder Institute on the benefits and tactics of research for your startup. Each week, three experienced entrepreneurs discuss a critical subject matter for building an enduring and meaningful company. Founders have a tendency to fall in love with their own idea before they have completed necessary research to validate that the idea is legitimate.
In the talk below, I provide an overview of how the character of different markets affects the reality of operation. Then, the talk covers how good research helps a founder understand both the journey and the destination. It then provides some practical tips and tactics to conduct good research.
In the end, founders can not escape realities of the market that they are actually in, so it is important to learn everything about the market and the market segment through research. Enjoy!
See the video here: http://vimeo.com/12630490