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The Definitive Guide on How to Build a Habit-Forming Product, by Nir Eyal

Posted by Jonathan Greechan on 2014-01-17

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Building an addictive product is undoubtedly every startup founder’s goal. Dreams of becoming the next Twitter or Facebook capture many an entrepreneur hoping to figure out the secret to success.

In this talk from the 14th Founder Showcase (an event hosted by the Founder Institute), Nir Eyal offers insight into the psychology behind building addictive products, answering questions like, 'How do we boost engagement?" and "What makes customers come back?".

Nir Eyal is the Author of Hooked: How to Build Habit-Forming Products, Co-Founder of AdNectar, blogger at NirAndFar.com, and frequent contributing writer for Forbes, TechCrunch, and Psychology Today about the intersection of psychology, technology, and business.

Watch the video below to find out the secret behind hooking your audience with addictive products.


 

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