Procopio’s Emerging Growth and Technology practice group assists start-ups and emerging growth companies in various fields, including information technology, telecommunications, life sciences and cleantech, with all aspects of their formation, development and funding, from the initial idea through liquidity. Our team-oriented approach offers clients access to attorneys who are familiar with and understand their products, technology and business models.

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San Diego Venture Group is a non-profit business association with a mission to support and promote the venture capital and start-up company eco-system in the San Diego region. Our 800 members include venture capitalists, entrepreneurs, experienced executives, and professionals who support them.

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Hera Hub is a spa-inspired, coworking space for female entrepreneurs in San Diego. This as-needed, flexible work and meeting space provides a productive work environment for women. Affordable monthly membership options are perfect for freelancers, independent consultants, entrepreneurs, nonprofits and authors.

Hera Hub members have access to professional office space to meet with clients and are able to connect and collaborate with like-minded businesswomen, giving them the support they need to thrive. It is the perfect place for collaboration, community, credibility and visibility.

The Definitive Guide on How to Build a Habit-Forming Product, by Nir Eyal

Posted by Amity Sims on 2014-01-17

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Building an addictive product is undoubtedly every startup founder’s goal. Dreams of becoming the next Twitter or Facebook capture many an entrepreneur hoping to figure out the secret to success.

In this talk from the 14th Founder Showcase (an event hosted by the Founder Institute), Nir Eyal offers insight into the psychology behind building addictive products, answering questions like, 'How do we boost engagement?" and "What makes customers come back?".

Nir Eyal is the Author of Hooked: How to Build Habit-Forming Products, Co-Founder of AdNectar, blogger at NirAndFar.com, and frequent contributing writer for Forbes, TechCrunch, and Psychology Today about the intersection of psychology, technology, and business.

Watch the video below to find out the secret behind hooking your audience with addictive products.


 

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