Gold Sponsors

Wilson Sonsini Goodrich & Rosati  is the premier legal advisor to technology and growth enterprises worldwide, as well as the investment banks and venture capital firms that finance them. Over the past four decades, Wilson Sonsini Goodrich & Rosati has established its reputation by having an unmatched knowledge of its clients' industries and deep and long-standing contacts throughout the technology sector. 

Silicon Valley Bank  The Corporate Venture team at Silicon Valley Bank works closely with the most well-known corporations and corporate venture capital groups to provide best-in-class access to the venture capital community and startup markets. At the center of the innovation economy, SVB’s corporate relationship management intersects with all areas of the bank and allows the Corporate Venture team to provide clients with a wide range of services such as deal sourcing, syndicated investments, access to quality startups and corporate executives, and unique insight and market analytics.

Promotional Partners

The Definitive Guide on How to Build a Habit-Forming Product, by Nir Eyal

Posted by Amity Sims on 2014-01-17

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

Building an addictive product is undoubtedly every startup founder’s goal. Dreams of becoming the next Twitter or Facebook capture many an entrepreneur hoping to figure out the secret to success.

In this talk from the 14th Founder Showcase (an event hosted by the Founder Institute), Nir Eyal offers insight into the psychology behind building addictive products, answering questions like, 'How do we boost engagement?" and "What makes customers come back?".

Nir Eyal is the Author of Hooked: How to Build Habit-Forming Products, Co-Founder of AdNectar, blogger at NirAndFar.com, and frequent contributing writer for Forbes, TechCrunch, and Psychology Today about the intersection of psychology, technology, and business.

Watch the video below to find out the secret behind hooking your audience with addictive products.


 

Like this article?

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window