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Momentous Marketing: How to Manage Your Startup’s Growth Projection, by Joanna Lord

Posted by Amity Sims on 2013-10-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Seattle Founder Institute, marketing whiz, Joanna Lord, outlines her top 10 lessons for how to effectively market your startup. Instead of focusing on growth, she says, focus on momentum. “Anyone can focus on growth - that’s a linear progression. Instead, focus on momentum, your unique identifier”.

Joanna Lord is a seasoned marketer, having led marketing efforts for companies such as Big Door Media and SEOmoz. Her expertise and mentorship for the Seattle Founder Institute earned her the award for Highest - Rated Female Mentor, worldwide.

In addition to focusing on momentum, Joanna also stresses the concept of being unique. Whether it be how you choose the words used to tell your story, or how you approach customer retention, if you aren’t unique, you simply aren’t worth talking about.

If you would like to hear more from Joanna, apply now to to the Seattle Founder Institute, where she will be mentoring this Winter. Those who apply by the early application deadline (October 13) qualify for Founder Institute Fellowships.

 

                               

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