Sheppard Mullin is a full service AmLaw 100 firm with more than 600 attorneys in 16 offices located in the United States, Europe and Asia. Founded in 1927 on the principle that the firm would succeed only if its attorneys delivered prompt, high quality and cost-effective legal services, Sheppard Mullin provides legal counsel to U.S. and international clients. Companies turn to Sheppard Mullin to handle a full range of corporate and technology matters, high stakes litigation and complex financial transactions. In the U.S., the firm's clients include more than half of the Fortune 100 companies.


Event Sponsors:

Elance-oDesk is reinventing the way we work. Today, more than 2 million businesses tap into Elance and oDesk to find, hire, and pay the world’s best freelancers, making it easier than ever to build successful companies and thriving careers.

North America's leading provider of Property & Casualty claims management solutions

 

Momentous Marketing: How to Manage Your Startup’s Growth Projection, by Joanna Lord

Posted by Jonathan Greechan on 2013-10-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Seattle Founder Institute, marketing whiz, Joanna Lord, outlines her top 10 lessons for how to effectively market your startup. Instead of focusing on growth, she says, focus on momentum. “Anyone can focus on growth - that’s a linear progression. Instead, focus on momentum, your unique identifier”.

Joanna Lord is a seasoned marketer, having led marketing efforts for companies such as Big Door Media and SEOmoz. Her expertise and mentorship for the Seattle Founder Institute earned her the award for Highest - Rated Female Mentor, worldwide.

In addition to focusing on momentum, Joanna also stresses the concept of being unique. Whether it be how you choose the words used to tell your story, or how you approach customer retention, if you aren’t unique, you simply aren’t worth talking about.

If you would like to hear more from Joanna, apply now to to the Seattle Founder Institute, where she will be mentoring this Winter. Those who apply by the early application deadline (October 13) qualify for Founder Institute Fellowships.

 

                               

Like this article?

Subscribe to our NewsletterAttend a Free Event

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window