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Washington DC Autumn 2013
Sessions: 2013-11-19 - 2014-03-04
Our vision is to Globalize Silicon Valley by creating and fostering local startup ecosystems in promising markets across the globe. We aim to help launch 1,000 technology companies per year in over 75 cities worldwide.
Momentous Marketing: How to Manage Your Startup’s Growth Projection, by Joanna Lord
In this talk from the Seattle Founder Institute, marketing whiz, Joanna Lord, outlines her top 10 lessons for how to effectively market your startup. Instead of focusing on growth, she says, focus on momentum. “Anyone can focus on growth - that’s a linear progression. Instead, focus on momentum, your unique identifier”.
Joanna Lord is a seasoned marketer, having led marketing efforts for companies such as Big Door Media and SEOmoz. Her expertise and mentorship for the Seattle Founder Institute earned her the award for Highest - Rated Female Mentor, worldwide.
In addition to focusing on momentum, Joanna also stresses the concept of being unique. Whether it be how you choose the words used to tell your story, or how you approach customer retention, if you aren’t unique, you simply aren’t worth talking about.
If you would like to hear more from Joanna, apply now to to the Seattle Founder Institute, where she will be mentoring this Winter. Those who apply by the early application deadline (October 13) qualify for Founder Institute Fellowships.