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Practice makes perfect, and that goes with pitching as well. Adeo Ressi, Co-Founder & CEO of the Founder Institute was featured in the Huffington Post article, “Perfecting Your One Sentence Pitch,” which was reported by Kevin Siskar, Director of the New York Founder Institute.

Put simply, if you can't describe your business in one-sentence, then you don't understand it well enough. Adeo has provided aspiring entrepreneurs a simple guide to delivering that perfect pitch that will grab the attention it deserves.

The Founder Institute's One-Sentence Pitch Format


Entrepreneurs be sure to remember that your pitch should deliver value to your audience, whether it be an investor, customer, or partner. It needs to communicate all of the core elements of your idea in a clear and concise manner.

Watch this short video of Adeo Ressi explaining he perfect pitch format:

Watch five promising female-led startups pitch to a panel of top investors on our upcoming online "Demo Day" event.

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