Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.
This profile on Pouch, a graduate of the Jakarta Founder Institute, was written by Emma Tzeng. Founded in 2012 by Tami Abadi, Duck Le Tu, and Ilya Kravtsov, Pouch offers a mobile rewards-based mobile platform for businesses looking to nurture a loyal user base.
To state the obvious, the mobile space is enormous: research from Cisco predicts that there will be more mobile devices on Earth than people by the end of this year. As more consumers interact with their mobile devices, it’s more crucial than ever for businesses to find ways to engage their customers via the mediums they already use, such as their smartphones and tablets.
Mobile loyalty startup Pouch offers a rewards-based mobile platform for businesses looking to nurture a loyal customer base by leveraging mobile. With headquarters in Singapore and a regional office in Jakarta, Pouch already has a presence in over 25 shopping malls in Jakarta alone, representing over 70 brands.
Pouch essentially enables customers to turn their smartphones into a personal loyalty card and collect stamps every time they shop. With Pouch, customers simply scan a merchant specific code to receive points, which they can later exchange for rewards in store.
Beyond in-store spending, consumers can also rack up points by playing virtual games, answering surveys, and sharing their experiences with their social networks. This encourages more engagement with the brand even when the customer isn’t at its physical storefront and facilitates consumer-generated social buzz for businesses.
Founded in 2012, Pouch was developed by Easy Touch, a mobile solutions company that specializes in social commerce mobile technology. Founders Tami Abadi, Duc Le Tu, and Ilya Kravtsov possess experience in management consulting in the telecommunications, media, and web spaces.
Despite Pouch’s immediate success, the startup still has big plans for the future: it’s set its sights on worldwide expansion. In April 2013, Pouch finalized partnerships with several merchants in the Philippines and officially announced its presence there.
Pouch is completely free to download and use for customers, while merchants pay a set fee to use the app.
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