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Using Metrics to Get Investors On Board, by Eric Broughton

Posted by Jonathan Greechan on 2013-09-20

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

The breadth of knowledge you have about your startup’s metrics and its place in the market is often a ‘make it or break it’ factor for most VCs. Knowing accurate statistics as well as how your company will perform, are key elements for every pitch deck and investor meeting. Without these, you probably won’t be taken seriously, says Eric Broughton.

Eric Broughton is the President and COO of YieldTechnologies, Inc. and  the Founder and Visionary behind RentSocial, a social renting site. Eric is also a mentor for the Chicago Founder Institute, which is currently accepting applications for the Autumn Semester.

In this video from the Chicago Founder Institute, Eric explains the fundamentals of startup research and which metrics VCs expect to see in your pitch deck and your team.

To hear more from Eric, apply now to the Chicago Founder Institute, where he will be mentoring this Fall.
Those who apply by this Sunday's Early Application Deadline (Sept 22) get to take the Predictive Admissions Test for free (it is typically $50), and are also eligible to receive one of several Founder Institute Fellowships.


                                

 

                                     CFI March 5_Startup Research_Broughton by Founder Institute

                                

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