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Each week we scour the web for insightful articles to share with the Founder Institute network.

This week's top articles include an entrepreneur's playbook to starting up on the cheap, why pivoting can lead you to your target customer base, 6 myths entrepreneurs should avoid, and more.

 

Check out our must read articles for the week of September 8 - September 14:


Your Playbook to Starting Up On the Cheap: 10 Steps to Launch for Less Than $1,500 (Infographic)
The Founder Institute, an early-stage startup accelerator in Mountain View, Calif., put together the infographic below detailing 10 steps for launching a business for under $1,500. The Founder Institute advocates getting your product out on the market as soon as possible so that you can get feedback from your customers and test your assumptions before losing time or money.
The Existential Entrepreneur: I Am Therefore I Pivot
In this post from his blog, John P. Muldoon (Co-Director, Dublin Founder Institute), outlines a talk by Paul Daniel, explaining why pivoting can lead you to the right product and the right customers.
6 Business Success Myths Entrepreneurs Must Avoid
All true entrepreneurs operate off a set of tenets that are built into their psyche, or drilled into them from training and mentors. These are represented by sayings like “You never get anywhere unless you take a chance” and “Passion and persistence are the keys to success,” Unfortunately, there are still other old, reliable tenets that don’t work anymore.
10 Questions to Ask Before Quitting Your Day Job to Run Your Own Company

The dream of being one's own boss is what leads many people to start businesses, but leaving your bread-and-butter job to fulfill that vision is a move that shouldn't be made hastily.
Female Entrepreneurs Go Beyond "Cookies and Crafts"
In the 1990′s, if you asked most women business owners what their dreams were, they’d say they just want to be able to support themselves and their families. The times have changed. Today, women have bigger dreams and seek to grow their businesses to the maximum level. However, many are still saddled with an outdated perception about their roles in business and contributions to the economy, despite tremendous growth over the past decade.

 

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