Shulman Rogers
Shulman Rogers, a full service law firm with nearly 100 attorneys, provides corporate services including business planning, mergers and acquisitions, securities, employment, intellectual property, immigration, government contracting, tax, telecommunications, cybersecurity, corporate governance, as well as other areas. In addition, the firm has vast experience in real estate transactions, both commercial and residential closings, leasing, landlord-tenant, commercial development, acquisition, sales and related matters. Our litigators offer extensive experience in complex litigation, and all methods of dispute resolution including mediation and arbitration. Personal legal services include trust and estate planning, family law, real estate settlements, medical malpractice and personal injury.

Planning Solutions Group
Planning Solutions Group is a financial planning firm that specializes in developing innovative concepts for wealth creation and preservation. PSG is comprised of 3 partners with over 60 years of combined industry experience, a team of associate planners, and a dedicated support staff which includes two an attorney who provides advanced estate and tax planning solutions, and a Chartered Financial Analyst (CFA) for the development of creative investment strategies.

Heiko Rauch: "Go Global or Die"

Posted by Jonathan Greechan on 2014-03-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Berlin Founder Institute, Heiko Rauch shares the research process behind zanox, and how careful planning and a global mindset led his company to become Europe’s leading affiliate marketing network.

Heiko Rauch is the Co-Founder of zanox, the leading performance advertising network in Europe. He is also a mentor for the Berlin Founder Institute, which is currently accepting applications for the Autumn Semester. Click here to learn more.

Heiko attributes much of zanox’s success to implementing a global strategy early on. He says that at zanox they designed their technology to support multiple languages and currencies in order to be ahead of their ecommerce competition and be global from day one. According to Heiko, entrepreneurs should strive to make their company scalable above all else, with the ultimate goal to "go global or die." In order to be successful, he emphasizes a "lead don't follow" mentality regarding competitors, focusing on the visibility and transparency of the company rather than on the competition itself.  

 

                                

Like this article?

Heiko Rauch: "Go Global or Die"

* indicates required
X

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window