Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

Heiko Rauch: "Go Global or Die"

Posted by Jonathan Greechan on 2014-03-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Berlin Founder Institute, Heiko Rauch shares the research process behind zanox, and how careful planning and a global mindset led his company to become Europe’s leading affiliate marketing network.

Heiko Rauch is the Co-Founder of zanox, the leading performance advertising network in Europe. He is also a mentor for the Berlin Founder Institute, which is currently accepting applications for the Autumn Semester. Click here to learn more.

Heiko attributes much of zanox’s success to implementing a global strategy early on. He says that at zanox they designed their technology to support multiple languages and currencies in order to be ahead of their ecommerce competition and be global from day one. According to Heiko, entrepreneurs should strive to make their company scalable above all else, with the ultimate goal to "go global or die." In order to be successful, he emphasizes a "lead don't follow" mentality regarding competitors, focusing on the visibility and transparency of the company rather than on the competition itself.  

 

                                

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Heiko Rauch: "Go Global or Die"

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