Sabanci University

Sabanci University is ranked the top private entrepreneurial university in Turkey according to Turkish Ministry of Industry and Trade.  The university hosts the SUCOOL Preincubation Center that supports early stage entrepreneurs and also supports Founder Institute by shared resources, network and providing space.

 

Fora & Şanlı Law Office

Since 2008, Fora & Şanlı Law Office is dedicated to provide legal advice and services which look beyond the legal issues and take the business aspects for each transaction for the success of its clients for their investments and business in Turkey and MENA region. Fora & Şanlı is very well connected with the world and other jurisdictions to facilitate its clients international business.

 

Microsoft Turkey

Microsoft is a strategic partner for promising startups around the world focused on business growth & development, industrial strength technology and beautiful usable products. Build locally, scale globally. We help smart companies take flight.

Heiko Rauch: "Go Global or Die"

Posted by Jonathan Greechan on 2014-03-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Berlin Founder Institute, Heiko Rauch shares the research process behind zanox, and how careful planning and a global mindset led his company to become Europe’s leading affiliate marketing network.

Heiko Rauch is the Co-Founder of zanox, the leading performance advertising network in Europe. He is also a mentor for the Berlin Founder Institute, which is currently accepting applications for the Autumn Semester. Click here to learn more.

Heiko attributes much of zanox’s success to implementing a global strategy early on. He says that at zanox they designed their technology to support multiple languages and currencies in order to be ahead of their ecommerce competition and be global from day one. According to Heiko, entrepreneurs should strive to make their company scalable above all else, with the ultimate goal to "go global or die." In order to be successful, he emphasizes a "lead don't follow" mentality regarding competitors, focusing on the visibility and transparency of the company rather than on the competition itself.  

 

                                

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