La Caixa
La Caixa is one of the largest banks in Spain and Europe, and it’s the one that most involved in new technologies, startups and venture capital investment.
www.lacaixa.es

MV&A

MV & A is one of the 15 largest law firms in Spain in account control and bussines law. MV & A manages the interests of some of the most important companies in Andalusia.
www.mv-asociados.es

Serendipia
Serendipia is a new coworking space in Cordoba. It offers services and work-space for more than 50 companies. Serendipia is expected to shelter the most innovative startups in Andalusia in its early stages.

coworking-cordoba.es

Heiko Rauch: "Go Global or Die"

Posted by Amity Sims on 2014-03-04

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Berlin Founder Institute, Heiko Rauch shares the research process behind zanox, and how careful planning and a global mindset led his company to become Europe’s leading affiliate marketing network.

Heiko Rauch is the Co-Founder of zanox, the leading performance advertising network in Europe. He is also a mentor for the Berlin Founder Institute, which is currently accepting applications for the Autumn Semester. Click here to learn more.

Heiko attributes much of zanox’s success to implementing a global strategy early on. He says that at zanox they designed their technology to support multiple languages and currencies in order to be ahead of their ecommerce competition and be global from day one. According to Heiko, entrepreneurs should strive to make their company scalable above all else, with the ultimate goal to "go global or die." In order to be successful, he emphasizes a "lead don't follow" mentality regarding competitors, focusing on the visibility and transparency of the company rather than on the competition itself.  

 

                                

Like this article?

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window