Andalucia Emprende

La Red Territorial de Apoyo a Emprendedores es un instrumento de la Junta de Andalucía puesto al servicio de las personas emprendedoras y empresas de la Comunidad. Gestionada por Andalucía Emprende, esta red cuenta en la actualidad con más de 200 Centros de Apoyo al Desarrollo Empresarial, distribuidos en 37 zonas CADE, desde donde un cualificado equipo técnico de especialistas en las distintas materias empresariales, presta servicios de apoyo a la creación y consolidación de empresas y empleo, dando cobertura al 100% de los municipios andaluces.
Además, estos especialistas prestan servicios destinados a identificar los sectores emergentes de cada territorio, articular los tejidos productivos locales y fomentar la cultura emprendedora en la sociedad, mediante el desarrollo de acciones de dinamización.
www.andaluciaemprende.es

La Caixa
La Caixa is one of the largest banks in Spain and Europe, and it’s the one that most involved in new technologies, startups and venture capital investment.
www.lacaixa.es

MV&A

MV & A is one of the 15 largest law firms in Spain in account control and bussines law. MV & A manages the interests of some of the most important companies in Andalusia.
www.mv-asociados.es

Serendipia
Serendipia is a new coworking space in Cordoba. It offers services and work-space for more than 50 companies. Serendipia is expected to shelter the most innovative startups in Andalusia in its early stages.

coworking-cordoba.es

Universidad Loyola

Pasión por conocer, compromiso por transformar, exelencia, vocación de servicio, universialidad y apertura
uloyola.es

Indra

Indra es la multinacional de Consultoría y Tecnología líder en España y Latinoamérica. Ofrece soluciones y servicios tecnológicos para los sectores de Transporte y Tráfico, Energía e Industria, Administración Pública y Sanidad, Servicios Financieros, Seguridad y Defensa y Telecom y Media.
indracompany.com

The Existential Entrepreneur: I Am Therefore I Pivot, by John P. Muldoon

Posted by Jonathan Greechan on 2013-09-11

Founder Insight gives you feedback from the startup trenches.


In this post from his blog, John P. Muldoon (Co-Director, Dublin Founder Institute), outlines a talk by Paul Daniel, explaining why pivoting can lead you to the right product and the right customers.

Below, The Existential Entrepreneur: I Am Therefore I Pivot has been republished;

 

"In his talk at the March 2013 entrepreneur meetup, Paul Daniel spoke of the flexibility start-ups require until they find a sure footing.

The issue is not just finding customers. It is also about getting the right product to those customers, Daniel explained. And, while entrepreneurs may start out with a product idea in mind, the successful ones will often end up selling something different.

One classic example is the William Wrigley Jr. Company of Chicago, Ill. It was founded in April 1891 by Wrigley to sell soap and baking powder. In 1892, he came up with a promotion: A free pack of chewing gum with each can of baking powder.

“The chewing gum eventually became more popular than the baking powder itself and Wrigley’s reoriented the company to produce the popular chewing gum,” Wikipedia says. Before Wrigley was bought by Mars for $23 billion in 2007, its annual revenue was $5.4 billion. That’s a lot of sticky pavements.

That reorientation is now known as a pivot in start-up jargon. Wrigley the entrepreneur was prepared to experiment and adapt, and recognized that cleaving to his original idea was not the way to stay in business.

Even well-established businesses pivot. In his talks at the Irish Computer Society, Prof. Joe Peppard of Cranfield University used the venerable Rolls Royce as an example.

That company has gone from selling engines to “selling thrust,” Peppard said. A company that traditionally manufactured engines and cars has spun its business model and is now monitoring performances of those engines in real time and selling that service too, he said.

To bolster the case for flexibility, Daniel cited some of the definitions of start-up developed by experts in the field today.

Steve Blank on why startups exist: a startup is an organization formed to search for a repeatable and scalable business model.

Eric Ries defines a start-up as: A human institution designed to deliver a new product or service under conditions of extreme uncertainty.

Older definitions exist, of course. Legendary management guru, Peter Drucker said: An entrepreneur searches for change, responds to it and exploits opportunities.

Those definitions are all far removed from popular conceptions of entrepreneurs who have that eureka moment before selling widgets like hot cakes.

Instead, the definitions deal with uncertainty and searching. This is where the famed nimbleness of the small organization comes in to play. But the entrepreneur has to be nimble of mind, too. They have to be willing to ditch ideas that they see fail and they have to constantly examine their ideas’ effectiveness.

Ries recommends holding regular pivot meetings to avoid surprises and to avoid being forced in to last-minute changes before resources run out.

But Daniel cautioned against pivoting too soon because that, too, is a drain on resources. “Don’t be shy to feel the pain, too,” he said."


John P. Muldoon is co-director of the Dublin Founder Institute, which is currently testing demand to launch this Autumn. If you'd like to help bring this great program to Dublin, then fill out an Interest Form today. If enough people fill out this form and express interest by September 22, then the Founder Institute will formally launch a Dublin Chapter.

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