Sfera Legal
The legal market is an environment full of traditions and formulas that hold the appearance of professionalism and seriousness. Sfera Legal is a law firm that thinks in an unordinary way and evolves what is established with courage and boldness. We do not follow the cliches of the industry; we work to RE THINK, RE INVENT and RE EVOLVE the practice of the profession.

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Founder Hotseat: Is Your Startup’s Name Limiting Your Market?

Posted by Jonathan Greechan on 2013-09-17

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat Clip, Adeo Ressi critiques a pitch from TradeBreeze, "a private B2B wholesale ecommerce website to help buyers and sellers in SMB perform recurring transactions with a simple, organized interface anyone can understand."

Adeo praises TradeBreeze for it’s straightforward name, but highlights the issues that “literal names can be problematic because often times businesses have to pivot to attract market opportunity”.  He also suggests TradeBreeze’s pitch is a classic example of customer confusion, as they fail to identify a specific target customer.

Watch the pitch below to hear Adeo's comments, and click here to get updates about future broadcasts.


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