City of Perth Logo

Creative and knowledge-intensive industries are vitally important to economic development and the City of Perth recognises the significant role that entrepreneurship and innovation plays in driving tangible economic outcomes. 

Venue Partner

Legal Partner

 

Intellectual Property Partner

 

Graduation Sponsor

RAC

 

Promotional Partners

 

 

 

 

Founder Hotseat: Is Your Startup’s Name Limiting Your Market?

Posted by Jonathan Greechan on 2013-09-17

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat Clip, Adeo Ressi critiques a pitch from TradeBreeze, "a private B2B wholesale ecommerce website to help buyers and sellers in SMB perform recurring transactions with a simple, organized interface anyone can understand."

Adeo praises TradeBreeze for it’s straightforward name, but highlights the issues that “literal names can be problematic because often times businesses have to pivot to attract market opportunity”.  He also suggests TradeBreeze’s pitch is a classic example of customer confusion, as they fail to identify a specific target customer.


Watch the pitch below to hear Adeo's comments, and click here to get updates about future broadcasts.


                                

Like this article?

Subscribe to our NewsletterAttend a Free Event

Feedback Form

We welcome your feedback to improve the Institute. Please contact us using the form below, and we will get back to you promptly.
Your Email Address:
Message to the Institute:
What is ? (enter the answer below):
Close Window