Spiegel Sohmer
Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation. Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors: www.spiegelsohmer.com

Richter
Richter is, above all, a financial consulting services firm offering strategic support and has been a recognized member of the business community since 1926. Richter entire team consists of more than 450 partners, experts, high-level professionals and administrative employees. Because of this collective expertise, our firm has an unrivalled reputation and has earned the respect of the business community: www.richter.ca

Futurpreneur
Futurpreneur Canada is the only national, non-profit organization to provide financing, mentoring, and support tools for every business stage to aspiring business owners and startup founders: www.futurpreneur.ca

La Gare
La Gare is a collaborative workspace. A place to work, connect and learn in the heart of the Mile End. It is a rallying point for the community. It is a welcoming and collaborative workspace for entrepreneurs, designers, artists, freelancers, social entrepreneurs, small teams and entrepreneurially-minded employees. It also offers close proximity to a dense network of clients, suppliers, partners and collaborators.

Founder Hotseat: Is Your Startup’s Name Limiting Your Market?

Posted by Jonathan Greechan on 2013-09-17

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat Clip, Adeo Ressi critiques a pitch from TradeBreeze, "a private B2B wholesale ecommerce website to help buyers and sellers in SMB perform recurring transactions with a simple, organized interface anyone can understand."

Adeo praises TradeBreeze for it’s straightforward name, but highlights the issues that “literal names can be problematic because often times businesses have to pivot to attract market opportunity”.  He also suggests TradeBreeze’s pitch is a classic example of customer confusion, as they fail to identify a specific target customer.


Watch the pitch below to hear Adeo's comments, and click here to get updates about future broadcasts.


                                

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