TechNation is a first class technology firm in Afghanistan aimed at providing institutions and the citizens with cutting-edge IT services and solutions. TechNation helps develop Afghanistan as a technology enabled nation by promoting ICT as a tool for development. 



Afghanistan Legal Services (ALS) provides a comprehensive solution to legal and rule-­‐of-­‐law challenges facing Afghanistan. ALS staff is experienced in both the local and international justice sectors and has provided high-­‐level support to the Afghan public sector, including the Attorney General's Office and legal advice to the Ministry of Finance and Ministry of Women's Affairs.

CodeWeekend is the biggest developer community in Afghanistan, with a mission to share, learn and innovate

Ibtikaar provides physical offices, training, business advisory, support with market and funding access and networking opportunity to technology startups in Afghanistan.


Founder Hotseat: Is Your Startup’s Name Limiting Your Market?

Posted by Jonathan Greechan on 2013-09-17

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat Clip, Adeo Ressi critiques a pitch from TradeBreeze, "a private B2B wholesale ecommerce website to help buyers and sellers in SMB perform recurring transactions with a simple, organized interface anyone can understand."

Adeo praises TradeBreeze for it’s straightforward name, but highlights the issues that “literal names can be problematic because often times businesses have to pivot to attract market opportunity”.  He also suggests TradeBreeze’s pitch is a classic example of customer confusion, as they fail to identify a specific target customer.

Watch the pitch below to hear Adeo's comments, and click here to get updates about future broadcasts.


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