Wilson Sonsini Goodrich & Rosati is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm's broad range of services and practice areas are focused on addressing the principal challenges faced by the management, boards of directors, shareholders, and in-house counsel of our clients.

Ravix Group provides seasoned consulting expertise to outsource the finance, accounting and human resources functions for early-stage and middle market companies.

Startup Blueprint is the only program designed to fuel profitability for your startup by providing free payment processing and advice. Connecting through top tier incubators, accelerators and VCs, they activate the optimum revenue model for your business. Benefits include a free transaction volume up to $1.5 million USD* ($50,000 USD of PayPal fees waived for 18 months). For Braintree, free transaction volume up to $100,000 USD (braintree fees waived for 18 months).

FounderDating is a network of talented entrepreneurs helping one another start and grow companies. All too often you know people with similar backgrounds and skills sets to your own. With FounderDating you find world-class people with complimentary skill-sets, expert areas and knowledge.

Vet-Tech is the nation's leading startup accelerator for military veterans. With a national network of over 60 veteran led startups in its portfolio, Vet-Tech provides veteran entrepreneurs with expert mentorship, access to funding and helps establish corporate partnerships,

Founder Hotseat: Is Your Startup’s Name Limiting Your Market?

Posted by Jonathan Greechan on 2013-09-17

The Founder Institute regularly hosts interactive webinars where founders are invited to pitch Adeo Ressi, get feedback, and learn the fundamentals of what makes a great pitch.

In this Founder Hotseat Clip, Adeo Ressi critiques a pitch from TradeBreeze, "a private B2B wholesale ecommerce website to help buyers and sellers in SMB perform recurring transactions with a simple, organized interface anyone can understand."

Adeo praises TradeBreeze for it’s straightforward name, but highlights the issues that “literal names can be problematic because often times businesses have to pivot to attract market opportunity”.  He also suggests TradeBreeze’s pitch is a classic example of customer confusion, as they fail to identify a specific target customer.

Watch the pitch below to hear Adeo's comments, and click here to get updates about future broadcasts.


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