Grad Profile: @ReadyPulse helps brands generate real social media returns

Posted by Emma Tzeng on 2013-10-30

Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.

This profile on ReadyPulse, a graduate of the Seattle Founder Institute, was written by Emma Tzeng. Founded in 2012 by Dennis O'Malley and T Vinod Gupta, ReadyPulse helps brands and retailers use social media to get actual sales results. 

 

 

It’s long been known that customer testimonials and reviews drive conversions for potential customers: a 2012 study reveals that 58 percent of consumers trust businesses that have positive online reviews. 

As more and more consumers turn to online channels to finalize and carry out their purchasing decisions, businesses need to find new ways to encourage desired site behaviors by leveraging user-generated recommendations. ReadyPulse provides a full suite to help brands post their customers’ best content, including photos, videos, and testimonials, on different mediums such as websites, emails, and in-store displays. 

Founded in 2010 by Dennis O’Malley, T. Vinod Gupta, and Mihir Vaidya, ReadyPulse’s mission is to “transform online retail into a personalized, social, engaging experience.” It promises to increase conversions, social engagement, and web traffic, and its client list already includes major brands such as Under Armour, GoPro, and Cost Plus World Market. 

Based in Sunnyvale, CA, with an engineering office in Bellevue, WA, ReadyPulse was built to help brands and retailers use social media to get actual sales results instead of just more followers and fans. 

Originally, the startup was founded as a social analytics company. However, the company soon pivoted after its first client, Metal Mulisha, asked ReadyPulse to help it push some content from its most influential fan onto its social media channels and website. 

Similar to how ReadyPulse makes social listening possible for brands, the startup also listens to its customers: after seeing a jump in adoption from sports and fitness retailers, ReadyPulse recently launched its sponsored athlete management program, Pulse for Athletes. Pulse for Athletes helps brands measure the impact of their sponsored athlete programs to ensure that they are getting the returns they hoped for. 

As ReadyPulse continues to help businesses listen and leverage their most influential customers, we can expect to see more companies investing in customer feedback tools as a revenue generator. 

 

Learn more about ReadyPulse:

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