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Each week we scour the web for insightful articles to share with the Founder Institute network.

This week's top articles include 57 must-read startup lessons, startup misconceptions explained by Richard Branson, why no one cares about your ideas, and more.

 

Check out our must read articles for the week of August 12th - August 18th:


57 Startup Lessons
There are already very good lists of startup lessons written by really talented, experienced people. I’d like to add another one. I learned these lessons the hard way in the past four years. If you’re starting a company, I hope you have an easier path.
Why No One Cares About Your Ideas - And How to Change That
Say you had an idea for a great new business, if only you could deliver a crackling pitch in eight minutes or less. That’s the challenge entrepreneurs face when luring squinty-eyed investors—but it’s also a useful way to think about selling any idea at work. The trick is spooning out information in a way that lets an audience naturally absorb and retain it. That, and plenty of practice.
The Misconceptions of Entrepreneurship
In the past few decades entrepreneurship has been transformed from a dirty word into one of the most aspirational careers people strive for. So what does being an entrepreneur really mean? Richard Branson explains.
The Importance of Realism in Startups
It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage you to watch it if for nothing else than to get a sense that your struggles are universal, by Mark Suster

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