In this talk from the Sydney Founder Institute, Bjorn Behrendt shares his best practices for SEM and Google Adwords. He says, “ I’m a big believer in SEM. It’s a science. If you get it right you will save money, and be able to target customers in a more brilliant and effective way”
Bjorn is the Co-Founder of StyleTread, a leading ecommerce platform in Australia and New Zealand. In addition, he co-founded ParcelPush, and is the current editor of Mobile-Future.com, a blog about the mobile future of Australian commerce.