Spiegel Sohmer

Spiegel Sohmer is a firm of attorneys offering state-of-the-art expertise to a diversified business clientele seeking solutions that are innovative, concrete, and pragmatic. Our firm groups some forty five attorneys who concentrate principally within three broad specialties: business law (including Intellectual Property), tax law and litigation.  Spiegel Sohmer has extensive experience representing companies at all stages of their life cycle, from start up through to exit, and also represents a wide array of investors.
www.spiegelsohmer.com

National Bank

National Bank helps home-grown businesses expand by offering them personalized service and banking solutions adapted to their needs. We strive to develop integrated, diversified and innovative business solutions that will meet the needs of your business at every phase of its existence. We offer a full range of financial services to individual clients, SMEs and large companies. Whatever your sector of activity, our team of experts will be able to advise you and assist you with every stage of your business growth. www.bnc.ca

Is Your Brand Killing Your Startup? by Sydney’s Top-Rated Mentor, Phil Morle

Posted by Amity Sims on 2013-08-10

Inside FI gives you exclusive access inside the training sessions of the Founder Institute. To get updates when we release new videos, follow us on Twitter or subscribe to our weekly newsletter here.

In this talk from the Sydney Founder Institute, Phil Morle explains how to find the right product-market fit, and how to determine the best time to implement branding. Inspired by the lean startup, Phil says branding can kill your business even before you get started, so develop your product first before spending a lot of time and money on your brand.

Phil Morle is the Co-Founder of Pollenizer, a full service startup investment machine. He was also recently named the best Startup Mentor in Australia for his dedication to local entrepreneurs in 2012. To hear more from Phil, apply now to the Sydney Founder Institute.

Following the lean method, Phil also advises founders to keep their business plans simple, and set up what he calls a “business canvas”. This way, you will be much more open to change.
                                                                                                                    
Don’t miss this unique opportunity to launch a startup with the help of Australia’s highest rated mentor, Phil Morle. Click here start your application for the Spring 2013 Semester.


                                

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