Grad Profiles highlight the personal and professional stories of Founder Institute Graduates from across the globe.
This profile on Wedding Party, a graduate of the Silicon Valley Founder Institute, was written by Emma Tzeng. Founded in 2012 by Ajay Kamat, Wedding Party creates mobile apps that help couples' wedding guests capture and share memories digitally.
Weddings are classic and timeless, but that doesn’t mean they can’t also be up-to-date with current technology.
Wedding Party, founded by Ajay Kamat in 2012, makes weddings a little more connected and digitally-savvy by letting wedding attendees photograph and share their wedding memories straight from their mobile devices. Photos can then be viewed on Facebook, through an album on the Wedding Party website, or on the couple’s main MyWedding.com website.
“Weddings are very social gatherings with a lot of positive emotions around the event,” Kamat notes. “The guests are capturing a fundamentally different perspective [than the hired wedding photographer]. It’s really fun content.”
With the rising popularity of photo-editing and sharing mobile apps such as Instagram and VSCOCam, mobile technology is undoubtedly making photography a little more accessible and social. Wedding Party essentially bridges these users’ love for mobile photography with the collective, intimate wedding experience by letting guests capture and share their favorite moments.
Available on both iPhone and Android, the Wedding Party app has already been used at several hundred weddings across the U.S. and abroad since its launch in August 2012. User ratings for the app are nearly all positive across the board.
While the app’s massive adoption rate may not be a huge shock--after all, an average of over 2 million weddings were held in the U.S. alone last year with an average guest list of 143 attendees per wedding--what did come as a surprise to the team was the timeline in which users started interacting with the app.
“We saw that people were using us months and months in advance of their wedding,” Kamat tells TechCrunch. “They were using it to get their friends and family involved in the wedding experience early on. We’re seeing things like cake tastings, dress fittings, rehearsal dinners.”
As Kamat and his team continue to tweak the app to better accommodate their users, we can expect to see more improvements being made over time, making weddings even more shareable and interactive.
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